What is the Importance of Storytelling?

Storytelling is one of the ancient forms of art. Not only it connects us to our past but it also guides us for the future. To create one’s individual and emotional character importance of oral storytelling holds a vital role. Storytelling is the custom of every country, ethnicity, and religion. Each part of the world has its own folk tales. Humans have been telling stories since the dawn of civilization. Even that, the importance of storytelling could be recognized before learning any language humans use to describe incidents and stories by drawing them on caves.

Importance of Storytelling in Child Development

The purpose of storytelling is to create a sense of custom, tradition, moral values, and to develop personal character, especially in children. Every narrator tells stories in their own way. Some only transmit what they have heard and learned, others seek training in courses and books. Regardless, it is important to pay attention to some tips that we separate:

1. Choose a story you like too

The most important thing is that the child sees the truth in what you are telling. So the first premise is to choose a story that you identify with. Be it in the public domain, coming from a book you like or written by you.

2. Learn the story beforehand

Even if you are reading the book, learn the story first. This will give you more security when telling it. Try making a script with the key moments of the storyline, those moments that cannot be counted. That way you don’t have to memorize it sentence by sentence, and you can fill the rest of the story by telling your way, with your sentences.

3. Decide which features to use

After learning the story, choose the resources you will use to support your account. As resources consider: puppets, costumes, a book for reading, musical instruments … Everything that can help you better illustrates what you are telling.

4. Look at your audience in the eye

Eye contact is very important, especially to reinforce the strength of words. Puppets must also “look” at the audience.

5. Work on intonation, rhythm, and diction

Avoid counting too slowly, dispersing your attention, or too fast, making it difficult to understand. The ideal is to alternate rhythms according to the passage of history. An action scene can be told more frantically, while a suspense scene can use breaks more. Work your voice imposition without unnecessarily infantilizing it, and try to make the voices of each character. This further brightens the account of character.

6. Decide the space to be used

Physical space is also a resource, and you should think about it seriously. Choosing the wrong space can make your story unfeasible. Imagine, for example, telling a story on the block of your school, without an amplifier box. The little ones will quickly lose their attention. Space should be quiet enough for children to maintain concentration. The disposition of children is also important: they can be in a circle, or a “U” shape, or all in front of you … The important thing is that everyone can see and hear what is being told.

7. Deal with interventions

Children would like to give their opinion, speak during the story, and call you. Deal with it in the best way possible. Sometimes it is possible to ignore it, sometimes it is necessary to insert that element in the story to “settle” the child. In any case, always do it sweetly, trying to stay focused on what is being told. Over time you will learn how to best deal with these interventions.


The importance of Storytelling for your brand

The importance of digital storytelling is notable and is a trend of the moment.

It is the ability to tell stories in a relevant way. Where visual aids are combined with words. Likewise, one way to promote your business without having a direct sale.

This technique is much more persuasive than invasive. It seeks to captivate its target audience. Tell a story with rich vocabulary, an intelligent and provocative plot, characters that provoke identification, and, together with visual support elements, your brand creates a narrative that presents the product in a subtle way. With that, you get closer to your audience.

How important is Storytelling to my brand?

Most customers like to see and read engaging stories, with real characters or that bring identification points to us. The importance of brand storytelling is very significant in the current era. It is no secret that today’s customers like to consume products that have something more behind them. That is why, when it comes to thinking about advertising actions, it is not enough to just talk about products and their prices.

Have you ever heard that maxim: don’t sell the drill, sell the hole in the wall? So, that’s what I’m talking about here. What is the last advertisement you remember? Did it make you emotional? Did you raise a question? Did it bring up any feelings of yours? Yes, we tend to be marked by advertisements that mess with our emotions. Brands and storytelling have a very strong connection.

Within the technique of Storytelling, the company can help to tell stories that show its values ​​and beliefs, the lifestyle that its brand defends. Remember when we talk about branding, and how people are buying products for what they mean more than what they are? So storytelling is about that!

Here are five quick tips to use storytelling for your brand!

1. Authenticity

First, we have to understand that customer values honesty, so be true to the message you want to convey, use real details and characters.

2. Choose the right characters

Everyone likes heroes and villains. Good stories are always cases of “Well vs. Bad”. Your villain maybe your client’s problem, and the hero the solution you are offering. So try to embody your brand values.

3. Make use of mental triggers

When used assertively, colors and shapes can stimulate certain responses within our brain. So, use these tools as mental triggers to achieve answers within your goals.

4. Think about the format

How the story will be conveyed? Will it be through images? A text on your blog? A series of videos on YouTube? Think very carefully, as the format will define whether your tactics will have the desired effect or not.

5. Structure your story carefully

Think of all the details, from the beginning, about conflicts, and resolution to the small details throughout the story. Pay attention to the pace that will be imposed, keep your audience intrigued and connected in the story until the end.

Did you understand a little more about this concept? In the way we currently perceive content, stories are essential to creating a link between the brand and its consumers. Try to invest in creating a story for your brand and then tell us how it went.


The importance of strategic Story

With a strong story strategy, a single-story can communicate a personal meaning to everyone who hears it. When a relationship exists, a salesperson can guide customers through the process of finding the right solution. Successful salespeople know that stories have the power to create changes in attitudes and actions. 

A speaker or writer who wins our trust understands the difference between how our conscious mind hears words and how our subconscious mind personalizes those words. A great narrative captures the customer’s attention. Storytelling is a fundamental tool worldwide because it communicates a personal message to each customer.

Testify about your own experience with your product to create a bond. You have to provide information about the product and prove the benefits of the product. Sales-representatives are used to talking about features, but they often forget how important it is to be fun. To separate you from the competition, you must grab the reader’s attention and hold on to the end. Most sales letters generate many distractions along the way of the message.

Stories are the best way to convey complex ideas in a way that people remember.

When you speak your customers’ language, their stories connect your message to the customer’s personal experience in unforgettable ways. They perceive and understand the stories according to their past experiences.

You must change the customer’s mind before convincing him to buy something from you. You don’t argue with customers in an attempt to convince your logical mind to buy your products. It never works. And you don’t use scary tactics, telling customers everything bad that can happen if they don’t buy.

How do you do it? You start by building trust and bonding with your future prospects – then you can get them to receive your ideas. Storytelling is the most effective way to create rapport with customers. Do not threaten and do not offend. Get involved.

Lastly, in the importance of storytelling, I will say Customers need to be convinced mentally and emotionally to act. If their senses are not involved, all the logic and reasoning in the world does not convince them to buy.

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